dreambetter

DreamBetter is a fictional service designed to reimagine bedtime by giving parents the ability to select their children’s dreams, helping to prevent nightmares and turn bedtime into a moment of fun rather than a chore. The brand emphasizes the importance of childhood joy, allowing families to focus on connection without letting nighttime struggles take over their lives. Its identity is whimsical and lighthearted, with a logo that forms both a “d” and “b” while also resembling a smiling face, capturing the brand’s playful spirit and reassuring promise of sweet dreams. To bring the concept to life, I also designed social media ads and product mockups that extend the brand’s cheerful and imaginative identity into physical and digital spaces.