dreambetter

DreamBetter is a fictional service designed to reimagine bedtime by allowing parents to choose their children’s dreams, transforming nighttime from a stressful routine into a moment of comfort and fun. The concept centers on childhood joy and emotional well-being, helping families prioritize connection without the disruption of nightmares. The brand identity is whimsical and lighthearted, featuring a logo that forms both a “d” and “b” while also resembling a smiling face, capturing its playful tone and reassuring promise of sweet dreams. The project extends across social media ads and product mockups, bringing the imaginative brand world into both digital and physical applications.