erewhon rebrand

Erewhon is a Los Angeles–based organic market and café known for its wellness-driven culture and elevated lifestyle presence. This project reimagines its visual identity through a refined and modern lens. The updated design system enhances the brand’s quiet luxury with a clean neutral palette, sophisticated typography, and editorial-inspired imagery. Every detail reflects Erewhon’s balance of wellness and exclusivity, resulting in a cohesive identity that feels timeless, elevated, and culturally relevant. The project also expands on Erewhon’s collaboration with Hailey Bieber, introducing a curated protein kit featuring supplements and a tote bag that extend the brand’s influence into lifestyle and beauty.