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offbeat brews
Project Type
Brand Design
Date
September 2023
Location
Lawrence Technological University
For this project titled, "Design an Identity," we were assigned a client within our studio and were required to design a brand for them. My client envisioned a whimsical and groovy coffee brand with funky flavors. The brand was named “Offbeat Brews” and I created a brand identity for it; including a logo, messaging, typography, color palette, and three final deliverables, in real-life context. Through these deliverables, the main design elements are showcased: logo, colors, messaging, typography, etc. The three deliverables consist of mock-ups of possible settings “Offbeat Brews” may live in.
Note: This was done in school and is not a real-life project.
