offbeat brews

Offbeat Brews is a coffee brand built around bold, funky flavors and a playful, offbeat personality. The identity centers on a whimsical, groovy tone inspired by vibrant energy and expressive taste. A complete brand system was developed, including a logo, messaging, typography, color palette, and three final deliverables presented in real-world contexts. These applications showcase the brand’s core visual elements and explore how Offbeat Brews could translate across physical environments, resulting in a cohesive and expressive visual identity.